Category Archives: Uncategorized

Is your site mobile-friendly? Google tells you with 1 click

Since 2014 mobile has passed desktop users. Is your site caught up with the curve?

Google’s new website, Think With Google, can inform you where your site stands.

Google’s interface rates your site on 3 important performance categories.

  1.  Mobile Friendliness
  2.  Mobile Speed
  3.  Desktop Speed

Google gives your site a score from 0-100 for each of these categories.

I compared a few search sites to see how they stacked up against each other.

Google vs. Bing vs. Yahoo vs. Ask vs. AolSearch

Yahoo

Screen Shot 2016-06-07 at 12.33.44 AM

Bing

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ASK

Screen Shot 2016-06-07 at 3.04.01 PM

AOL

Screen Shot 2016-06-07 at 3.07.13 PM

Google

Screen Shot 2016-06-07 at 12.35.35 AM

(^ Are you kidding me with that desktop speed right now? Come on Google, it’s 2016, step up your game.)

After the initial scores Google also provides a break down of each category with tips on how to improve your sites performance.

Screen Shot 2016-06-07 at 12.34.10 AMScreen Shot 2016-06-07 at 12.37.19 AM

Dennis Yu, the CTO of BlitzMetrics talked about the benefit of using this site.Dennis

“If you want to rank in search, better listen to Google’s advice. Site speed is important for the user experience, especially in mobile.”

This tool is completely free, and takes only seconds to use. Don’t let your content or brand become obsolete by falling behind current trends. An important part of business is being able to adapt with the times.

So how does your site score?

Writing = Breeding a bulldog + a Shitzu

Okay well not all writing is bulls@#*, but a good portion is. Josh Bernoff Josh-Bernoff-Author-Portrait-2-smallspoke on the subject at a Content Marketing Conference in Las Vegas last week. According to Josh about 40% or more of most writing is BS. Josh defines BS writing this way; you take the meaningful words and divide those by all words. So if I have 5 meaningful words, but 10 total words, my sentence is 50% BS. Let’s start with an example.

“Do you know where the previous origins of the spoken word bullshit come from friend? There’s an old historic fable that shares this very detailed and intricate history. Purchase our cheap, discounted and affordable video tutorial today for only $11 to find out the secret origins of this colorful, tasteful word.”

Did you find that example as terrible as I did writing it? That’s because 64% of that example was BS. Here’s how it would read without any fluff.

“Do you know where the word bullshit comes from? Purchase our video today for $11 to find out.”

Obviously this doesn’t make the example more compelling, but at least we got rid of the gag-reflux reaction from the first go-around.

Sadly, much writing today is full of BS. Who knows why. Maybe writers think “If I throw more words in my writing people won’t see how bad it sucks”. Your guess is as good as mine.

Josh offers some practical advice on how to clean your writing up. I’ll relate 3 quick tips here.

  1. Eliminate jargon your readers won’t understand from your writing
    • Ex. My account manager suggested using more thumbnails in my design process. Becomes, my boss wants me to work on more drafts before I create a final.
  2. Cut out fluff words
    • Ex. I deeply regret to inform you the Big Bang Theory is a very dumb show and not at all funny. This becomes; I regret to inform you the Big Bang Theory is a dumb show and not funny.
  3. Restructure your writing process
    • Most people spend 80% of their time writing. This is not correct. Use around 40% of your time preparing to write (researching topic, audience, etc.) 35% writing and 25% editing. Following this process will help your writing be clear and single-minded.

There you have it. I promise you and your readers will enjoy your writing more if you cut all the BS out of it.

And remember, most bloggers are churning out content that’s 40% BS. I’m the only guy giving you a solid 70/30 legit writing vs. BS ratio ;). Visit me often friends.

Hook, Hook, Hook, Jab!

In his book “Jab, Jab, Jab, Right Hook” Gary Vaynerchuk teaches an effective concept for businesses to practice in their social media strategy and content marketing.  The basic premise is simple.  People don’t enjoy constantly being sold to, if at all.  So produce interesting or compelling content as your “jabs” then occasionally put in a plug for your business (i.e. your right hook)!  This way you will not annoy your followers or turn people off to your brand (for more info on how to do it right, follow Old Spice).

While Vaynerchuk’s philosophy makes sense fundamentally, this is a problem for me.

Scrawny

You see that scrawny kid right there?  Yep, you guessed it.  That was me 8 years ago.  I’m 25 now, but not much has changed.  I’m still a 5.7, scrawny, buck-twenty-five guy.  I’m a scrapper.

I don’t have the power of tyson, and while my ego’s not to be under-estimated, it of course pales to Mayweather’s, but I got the fury of Manny Pacquiao in me!  I always go all out.  So naturally I’ve re-written my own philosophy for my personal content and branding; hook, hook, hook, jab.

I’m a communications student and an advertising fanboy.  I detest what I believe is shameful advertising (e.g. Carls Jr.) While I applaud creative, innovative and fun advertising (i.e. Old Spice, Arby’s, Under Armour, Got Milk, etc.).  I’ll regularly post about great ad campaigns, agencies, trends in the communication world, and other ad niches like copywriting.  But, love advertising as I do, I need a break from it occasionally.

In my free time I’m very passionate of my hobbies.  I’m a sports fanatic (particularly the NBA, NFL, and golf).  I’m a movie buff and, (I won’t say an avid reader), but I usually have a few books I’m working on at any given time.  I’ll post about all of these occasionally as well.

If you ever have any comments, questions, feedback, etc. please reach out to me.  You can also follow me on Facebook and Twitter.  Until next time, stay classy.