In his book “Jab, Jab, Jab, Right Hook” Gary Vaynerchuk teaches an effective concept for businesses to practice in their social media strategy and content marketing. The basic premise is simple. People don’t enjoy constantly being sold to, if at all. So produce interesting or compelling content as your “jabs” then occasionally put in a plug for your business (i.e. your right hook)! This way you will not annoy your followers or turn people off to your brand (for more info on how to do it right, follow Old Spice).
While Vaynerchuk’s philosophy makes sense fundamentally, this is a problem for me.
You see that scrawny kid right there? Yep, you guessed it. That was me 8 years ago. I’m 25 now, but not much has changed. I’m still a 5.7, scrawny, buck-twenty-five guy. I’m a scrapper.
I don’t have the power of tyson, and while my ego’s not to be under-estimated, it of course pales to Mayweather’s, but I got the fury of Manny Pacquiao in me! I always go all out. So naturally I’ve re-written my own philosophy for my personal content and branding; hook, hook, hook, jab.
I’m a communications student and an advertising fanboy. I detest what I believe is shameful advertising (e.g. Carls Jr.) While I applaud creative, innovative and fun advertising (i.e. Old Spice, Arby’s, Under Armour, Got Milk, etc.). I’ll regularly post about great ad campaigns, agencies, trends in the communication world, and other ad niches like copywriting. But, love advertising as I do, I need a break from it occasionally.
In my free time I’m very passionate of my hobbies. I’m a sports fanatic (particularly the NBA, NFL, and golf). I’m a movie buff and, (I won’t say an avid reader), but I usually have a few books I’m working on at any given time. I’ll post about all of these occasionally as well.
If you ever have any comments, questions, feedback, etc. please reach out to me. You can also follow me on Facebook and Twitter. Until next time, stay classy.